Saturday, May 14, 2005
This post is dedicated to a friend of mine who works at Jergens Canada. Biore in Japan! I snapped this picture as I was leaving the 24 hour grocery store on the other side of the tracks from my apartment. I chuckled as I checked out the Jergens website. It seems they are on a campaign to make people's skin darker no matter the season! Now I am no advertising, branding or product expert, but I think I'll offer a little free marketing advice for the fine folks at Jergens. Don't export the campaign to Japan! The societal ideal here is for woman to be as pale as possible. Any exposure to the sun is terrible, and many precautions are taken to ward off the sunshine when women are out and about. However as I said I am no expert and perhaps you can change thousands of years of cultural and historical trends and make everyone feel they need your product. You could corner the market if you are successful, and I for one would certainly be interested in watching your attempts.